Privacy Policy

Privacy POLICY

Alawar Media

Alawar Media takes your privacy very seriously and treats all your personal information with great care. In order to guarantee your privacy, Alawar Media always acts in accordance with the applicable laws and privacy regulations.

This document sets out Alawar Media’s Privacy Policy. It is recommended that you read this Privacy Policy carefully.

1. Who is Alawar Media?

Alawar Media is a private company with limited liability having its registered office at 51, rue de Strasbourg, L-2561 Luxembourg. Alawar Media specializes in the development, publishing and international distribution of mobile, downloadable and installable games. These games are distributed through Alawar Media’s online and mobile website, (mobile) applications, mobile stores and Alawar Medias licensee and affiliate network (together “Services”).

The manner in which your personal data is used has been reported to the Data Protection Authority.

2. What information does Alawar Media collect and process?

Use of the Service

Alawar Media may collect your personal data in the following situations:

  • When you are using Alawar Media’s Services;
  • When you download and/or register for one or more of Alawar Media’s games;
  • When you subscribe to Alawar Media’s newsletters;
  • When you purchase products or services through Alawar Media’s websites, applications or within games (“in-game” purchases);
  • When you request technical and/or customer support;
  • When you create a personal account;
  • When you otherwise use Alawar Media’s Services where personal data is required for use and/or participation (e.g. for contest registration and/or prize acceptance);

In the course of the abovementioned situations, Alawar Media may collect and process the following data about you: your email address, device ID, IP-address, user name, password, and other information that you provide us with when you fill in forms or when you register for Alawar Media’s games. Alawar Media may also collect information regarding your use of the Services, such as the games you play, the pages you visit on the website, and the device(s) you use to access our Service;

Payment information

When you purchase products and/or services through Alawar Media’s websites, applications or within games, we may collect certain payment information from you on behalf of our payment service providers. Credit Card information is only processed during the purchase process and is then immediately destroyed. When you purchase items via Alawar Media’s apps or otherwise  for example via the App Store we do not collect or store any payment information.

Link to social media

You can choose to link Alawar Media to your Facebook- or Twitter account, so that Alawar Media has access to your timeline and/or newsfeed. For this, you are required to permit Alawar Media to access certain personal information (your username and/or e-mail address) on your Facebook,- Twitter and/or orther social network  account.

For the use of Facebook and Twitter, you are bound by the Terms of Use of these services. Alawar Media cannot influence Facebook and Twitter and thus cannot guarantee that these social media services use your personal data in accordance with the law.

Automatically generated data

Alawar Media requires certain information in order for the Services to work as optimally as possible. That is why Alawar Media automatically collects generated data about your use of Alawar Media games, Alawar Media’s Services, Alawar Media Apps..

This information consists of your IP address (your computer’s unique number, which makes it possible to recognize your computer), your browser type (the computer program you use to view internet pages), your operating system and the games you download and use.

3. Cookies

When using Alawar Media, various cookies are saved on your computer and/or mobile device (hereafter: “Terminal Equipment”), which can then be accessed. Cookies are small pieces of information (in the form of text) that a server sends to the browser (such as Internet Explorer or Firefox) with the intention that the browser sends this information back to the server the next time a user makes use of Alawar Media’s Services. Cookies of Alawar Media cannot damage your computer or the files saved on it.

Alawar Media’s Cookies

This paragraph applies to cookies that are stored and read by Alawar Media itself. No third parties are involved in storing and reading these so-called first party cookies.

Firstly, Alawar Media stores technical cookies. These cookies are necessary to provide the service. For instance, technical cookies are used by Alawar Media to remember your (in-game) purchases.

Besides technical cookies, Alawar Media stores cookies that are only stored on your Terminal Equipment temporarily. These so called session cookies are used to map your online behavior during your use of the services, such as the games you have played or the pages you have visited on the website.

Alawar Media can also store cookies that remain stored on your Terminal Equipment for a longer period of time. With these permanent cookies your terminal equipment can be recognized the next time you use the service. These cookies enable Alawar Media to adjust the service to your specific preferences.

Furthermore, Alawar Media uses permanent cookies to track your online behaviour. Alawar Media uses these tracking cookies to register your behaviour while using the Services and to present you with offers specifically tailored to you based on this information. Alawar Media may employ third party ad serving technologies for this purposes.

Affiliate cookies

Alawar Media also uses affiliate cookies. These cookies are stored in order to assess whether the Alawar Media website was accessed and/or games purchased through an affiliate link.

Third party cookies

Apart from cookies that Alawar Media stores itself, third parties can store cookies on your Terminal Equipment through the service.

Analytics

In order to collect data on the usage of the Services and visits to the websites, Alawar Media may use Google or other analytics (Analytics). Analytics stores a permanent cookie on your Terminal Equipment which is subsequently used to register your use of the Services. This data is then analyzed by Google and the results are given to Alawar Media. This enables Alawar Media to get more insight in the way in which the service is used and, based on this information, to make adjustments to the website or the provided services.

Google can give this information to third parties if it is legally obligated to do so and/or if third parties are processing the information on behalf of Google. Google can use this information for other Google services.

Social plug ins

The service is linked to various social media, namely to Facebook and Twitter. Through the social plug ins, third party cookies are stored on your Terminal Equipment. These are cookies that are used to optimize your experience of the service. Also, tracking cookies may be stored that are used to track your online behavior when using various websites and to build a profile of your online behavior.

Deleting cookies

The consent you have given to store and read first and third party cookies, can be withdrawn at any time by setting your browser to disable cookies and/or to remove all cookies from your browser.

4. For what purposes will Alawar Media use information about you?

Alawar Media may use your personal information for the following purposes:

  • To allow you to use the Services;
  • To fulfill your specific requests, purchase orders and to send you purchase confirmation;
  • To communicate with you about the Services and new products, upgrades etc.
  • To configure the Services to your wishes and needs;
  • For advertising and marketing purposes;
  • For protection purposes and to generate anonymous statistical data.

Alawar Media will not provide your personal data to third parties for commercial purposes, unless you have given your explicit consent to do so. Alawar Media may also provide your personal data to third parties if it is obliged to do so on account of national or international laws, case law and/or regulations, if Alawar Media considers it necessary to do so in defense of its own rights or if you have given permission to do so.

5. How does Alawar Media protect your personal information?

Alawar Media takes appropriate technical and organizational measures to protect your (personal) information against loss or any form of unlawful use.

6. Viewing, changing and deleting your data

If you wish to know what information Alawar Media has collected about you or if you wish to change or delete data, then you can contact us via privacy@shpaga-games.com.

7. Transfer of data to countries outside the EU

For technical and operational reasons, it may be necessary for your (personal) data to be transferred to (the servers of) companies affiliated to Alawar Media located in the United States or other countries outside of Europe. If this is to happen, your personal data will also be saved in a foreign country. Since legislation concerning data protection may then not offer the same protection as in the European Union, you hereby agree that your (personal) information can be transferred to the United States or another country outside of Europe.

8. Are minors permitted to use the Services?

You may not use Alawar Media’s Services unless you are over 13 years of age. If you are over 13 years of age, but under 16, you are required to obtain prior consent of your parents or legal guardians before using the Services. If you are under 16 years of age and have not obtained consent, you are not permitted to use the Services.

9. Can this Privacy Policy be changed?

It is possible for the Privacy Policy to be amended in the future. That would then be mentioned on this page, so it is recommended to regularly have a look at this page.

10. Questions?

If you have any questions, please do not hesitate to contact us via privacy@shpaga-games.com.